Our story

This one is personal.

Collective Travel Design is a founder-led private travel office, led by mother-daughter team Rachel Johnson Rheams, CEO, and Kimily Johnson, CFO. Rachel brings a career in luxury hospitality; Kimily, decades of corporate consulting and the precision of a seamless itinerary.

When Rachel, a bride-to-be herself, stepped into Laine London to find her gown — with Kimily by her side — she and the Laine London team recognized a shared vision: brides travel to Atlanta for their dress, often with family and friends in tow, and every part of that visit should feel as considered as the gown itself.

From that fitting, a collaboration was born. Together, we offer Laine London brides preferred hotel rates, personal concierge planning, and an elevated stay in Atlanta — because finding the dress should be as memorable as saying “I do.”